Demarketing - Study guides, Class notes & Summaries

Account Executives - Answer-Manage agency-client communication Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend less then 1 million dollars in advertising. Regional Advertisers - Answer-Operate in one part of the country. National Advertisers - Answer-operate throughout the country. Long term campaigns, they spend 5-10 million dollars in advertising Agency Compensation/Commisions - Answer-Media compensation, mark ups, fee, retainers, inc...

arketing - Ans Overall objective to accomplish through its entire marketing program Advertising - Ans Overall goal to achieve a certain communication task within the entire marketing program. War Advertising - Ans Most advertising was designed to encourage cooperation in the war effort Demarketing - Ans Term coined during the energy shortage of 70's and 80s when advertising was used to slow the demand of products

1. "A good product sells itself" - Prior to the 1920's - the production era 2. "Creative ads and selling will overcome consumer resistance and persuade them to buy" - Prior to 1950's - the sales era 3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era 4. "Long-term relationships with customers and other partners lead to success" - Since 1990's - the relationship era 5. "Connecting to consumers via internet and social media sites is an effective ...

1. "A good product sells itself" - Prior to the 1920's - the production era 2. "Creative ads and selling will overcome consumer resistance and persuade them to buy" - Prior to 1950's - the sales era 3. "The consumer rules! Find a need and fill it" - Since 1950's - the marketing era 4. "Long-term relationships with customers and other partners lead to success" - Since 1990's - the relationship era 5. "Connecting to consumers via internet and social media sites is an effective ...

Chapter 01: Marketing: Creating and Capturing Customer Value 1. Which of the following is most essential to any definition of marketing? demand management the production concept customer relationships making a sale making a profit 2. Which of the following is an accurate description of modern marketing today? Marketing is the creation of products for customers. Marketing is managing profitable customer relationships. Selling and advertising are synonymous with marketing. Marketing inv...

MARK 201 INTRODUCTION TO MARKETING CHAPTER 1 (CONCORDIA UNIVERSITY) COMPLETE COURSE EXAM TRIAL QUESTIONS AND ANSWERS SOLVED SOLUTION Exam N ame MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? 1) A) Selling and advertising are synonymous with marke...

Multiple Choice Questions 1. Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above 2. The percentage of U.S. men who are the primary grocery shopper for their home is _____ percent. A. 5 B. 25 C. 51 D. 75 E. none of the above 3....

Chapter 03 The Changing American Society: Values Multiple Choice Questions 1. Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in more men out of work) C. masculine/feminine values (there is a shift to more balance) D. A and B E. all of the above 2. The percentage of U.S. men who are the primary grocery shopper fo...

Massamarketing - Marketing die zich richt op breed en naamloos publiek - En is gericht op indirecte verkoop - Via diverse distributiekanalen Klantvermogen Totale levenslange waarde van alle klanten van een bedrijf Plaats Alle activiteiten van bedrijf om product of dienst beschikbaar te stellen aan klant Proces Wijze waarop marketingaanbod van diensten tot stand komt Vraag Wensen die worden gesteund door koopkracht Transactie - Ruil tussen 2 partijen - Ten minste 2 zaken van waard...

Markerting test bankChapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2 Page Ref: 2 an...