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Adv 215 WVU bundled exams with complete solution
Adv 215 WVU bundled exams with complete solution
[Show more]Adv 215 WVU bundled exams with complete solution
[Show more]Advertising - Answer-A communication tool using objectives and strategies to impact consumer 
thoughts, feelings, and actions. 
2 requirements: centralized exchange, supply surpasses demand 
Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; 
central exchange i...
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Add to cartAdvertising - Answer-A communication tool using objectives and strategies to impact consumer 
thoughts, feelings, and actions. 
2 requirements: centralized exchange, supply surpasses demand 
Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; 
central exchange i...
1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some 
other tools, its brand of tools have a lifetime warranty - Answer-True 
2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping 
and retur...
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Add to cart1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some 
other tools, its brand of tools have a lifetime warranty - Answer-True 
2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping 
and retur...
print advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. 
reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message 
during a specific time frame. non-duplicated, also called coverage. 
frequency - Answer-the number of time a pe...
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Add to cartprint advertising - Answer-newspapers, magazines, brochures, posters, outdoor, etc. 
reach - Answer-the percentage of the media audience exposed at least once to the advertiser's message 
during a specific time frame. non-duplicated, also called coverage. 
frequency - Answer-the number of time a pe...
Product Utility - How it Relates to Value - The products ability to satisfy both needs and wants. 
(Gives the product more value) 
Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. 
Customers - Consumers who buy particular brands or patronize specific stores 
Pros...
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Add to cartProduct Utility - How it Relates to Value - The products ability to satisfy both needs and wants. 
(Gives the product more value) 
Consumers - People who buy or use products or adopt ideas to satisfy needs and wants. 
Customers - Consumers who buy particular brands or patronize specific stores 
Pros...
Account Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country. 
National Advertisers ...
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Add to cartAccount Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country. 
National Advertisers ...
Account Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country and market exclusively ...
Preview 2 out of 9 pages
Add to cartAccount Executives - Answer-Manage agency-client communication 
Local Advertisers - Answer-Focus on specific geographical locations. Short term campaigns, they spend 
less then 1 million dollars in advertising. 
Regional Advertisers - Answer-Operate in one part of the country and market exclusively ...
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