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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024 Popular
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024 Popular
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023 Popular
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master
- Summary • 69 pages • 2024 Popular
- Available in package deal
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Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. 
 
Samenvatting H1 - H6 
H1 : Understanding consumer behavior 
H2 : The psychological core 
H3 : Exposure, attention, perception and consumer behavior 
H4: Prior knowledge long-term memory 
H5: Attitudes based on high-effort 
H6: Attitudes based on low-effort
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Samenvatting Consument en Marketing 2024 - Consumer Behavior Cengage 8th edition
- Summary • 30 pages • 2024 Popular
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Summary of chapters 1 to 6 of the following (mandatory) book: 
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters (2024) Consumer Behavior, 8th edition, Cengage, ISBN 9780357990346 (MindTap) 
 
The summary only includes information from the book and not from the lectures themselves.
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Marketing summary Chapter 1-6
- Summary • 36 pages • 2024 Popular
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This is a summary of all chapters needed for the first midterm of the course Marketing! All the important subjects are described extensively and used with examples to explain it clearly.
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Summary of Consumer Behavior Chapters 1 to 14
- Summary • 48 pages • 2024 Popular
- Available in package deal
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This is a summary of all the necessary chapters (1 to 14) of the Consumer & Marketing course for the book Consumer Behavior (8th edition).
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Begrippenlijst chapter 7 t/m 14 Marketing for Pre Master Consumer Behavior (Midterm 2)
- Summary • 13 pages • 2024 Popular
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It is a glossary that lists all the important terms per chapter. These terms were always mentioned in a box in the book. Everything has been copied in English.
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Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition
- Exam (elaborations) • 241 pages • 2024 Popular
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Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Test Bank Consumer Behavior 
Consumer Behavior Test Bank...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024 Popular
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- $29.99
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INSTRUCTOR MANUAL 
Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and...
Newest Consumer Behavior summaries
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master
- Summary • 69 pages • 2024 New
- Available in package deal
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- $9.23
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Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. 
 
Samenvatting H1 - H6 
H1 : Understanding consumer behavior 
H2 : The psychological core 
H3 : Exposure, attention, perception and consumer behavior 
H4: Prior knowledge long-term memory 
H5: Attitudes based on high-effort 
H6: Attitudes based on low-effort
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023 New
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- $8.03
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Samenvatting Consumer Behavior for Marketing for pre-master (midterm endterm)
- Package deal • 2 items • 2024 New
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- $16.28
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Samenvatting Consumer Behavior for Marketing for pre-master (midterm endterm) COMPLEET

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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
- Exam (elaborations) • 319 pages • 2024 New
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Solution Manual For Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters Chapter 1-17
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All 17 Chapters Covered, Verified Latest Edition
- Exam (elaborations) • 242 pages • 2024 New
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- $24.49
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All 17 Chapters Covered, Verified Latest Edition 
 
Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All 17 Chapters Covered, Verified Latest Edition 
 
Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All 17 Chapters Covered, Verified Latest Edition 
Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInni...
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024 New
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- $32.57
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024 New
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- $32.57
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INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and ...
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Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition
- Exam (elaborations) • 241 pages • 2024 New
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- $19.49
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Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Consumer Behavior 8th Edition Test Bank by Hoyer, MacInnis & Pieters, ISBN: 9780357721292, All Chapters 1 to 17 Covered, Verified Latest Edition 
 
Test Bank Consumer Behavior 
Consumer Behavior Test Bank...
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All Chapters 1 to 17 complete Verified editon ISBN:9780357721292
- Exam (elaborations) • 336 pages • 2024 New
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- $22.99
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All Chapters 1 to 17 complete Verified editon ISBN:9780357721292 Test bank and solution manual pdf 
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All 1-17 Chapters Covered ,Latest Edition, ISBN:9780357721292
- Exam (elaborations) • 288 pages • 2024 New
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- $21.99
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Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All 1-17 Chapters Covered ,Latest Edition, ISBN:9780357721292 Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All 1-17 Chapters Covered ,Latest Edition, ISBN:9780357721292 Test Bank for Consumer Behavior 8th Edition by Hoyer, MacInnis & Pieters, All 1-17 Chapters Covered ,Latest Edition, ISBN:9780357721292 Test bank and solution manual pdf 
Test bank and solution manual pdf free download 
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