DECA Marketing Cluster UPDATED ACTUAL Questions and CORRECT Answers
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Course
DECA
Institution
DECA
DECA Marketing Cluster UPDATED
ACTUAL Questions and CORRECT
Answers
Appropriation (Tort) - CORRECT ANSWER- Involves a business or person who uses,
without permission, another person's name, likeness, and other unique characteristics for the
benefit or gain of the user
Torts - CORRECT ANSW...
DECA Marketing Cluster UPDATED
ACTUAL Questions and CORRECT
Answers
Appropriation (Tort) - CORRECT ANSWER✔✔- Involves a business or person who uses,
without permission, another person's name, likeness, and other unique characteristics for the
benefit or gain of the user
Torts - CORRECT ANSWER✔✔- Civil wrongdoings that cause harm or injury to another
party
Wrongful Interference (Tort) - CORRECT ANSWER✔✔- Predatory behavior undertaken by
a business to draw either customers or employees away from a competitor
Defamation (Tort) - CORRECT ANSWER✔✔- Making false, malicious statements about a
person or organization
Conversion (Tort) - CORRECT ANSWER✔✔- When personal property is taken from the
owner and given to someone else to use
Corporation - CORRECT ANSWER✔✔- A type of business that is operated by several
people and owned by stockholders
Partnership - CORRECT ANSWER✔✔- A form of business ownership in which the business
is owned by two or more persons
Sole Proprietorship - CORRECT ANSWER✔✔- Form of business ownership in which the
business is owned by one person
Cooperative - CORRECT ANSWER✔✔- Owned and operated by its user-owners to supply
goods and services to its members
,Channel Management - CORRECT ANSWER✔✔- Involves understanding the concepts and
processes needed to identify, select, monitor, and evaluate sales channels
Promotion - CORRECT ANSWER✔✔- Involves understanding the concepts and strategies
needed to communicate information about goods, services, images, and/or ideas to achieve a
desired outcome
Pricing - CORRECT ANSWER✔✔- The marketing function that involves determining and
adjusting prices to maximize return and meet customers' perceptions of value
Product/Service Management - CORRECT ANSWER✔✔- The marketing function that
involves obtaining, developing, maintaining, and improving a product or service mix in
response to market opportunities
Intermediarires - CORRECT ANSWER✔✔- Middlemen and incude sales agents,
wholesalers, and retailers who perform specific functions in the movement of goods form
producers to consumers
Direct Channels of Distribution - CORRECT ANSWER✔✔- Involve producers and either
industrial or ultimate consumers
Green Marketing - CORRECT ANSWER✔✔- Practice of pricing, promoting, and
distributing products in such a way that they do not harm the natural environment
Consumer Protection - CORRECT ANSWER✔✔- Deals with safety features and product
labeling standards that protect the consumer
Social Awareness - CORRECT ANSWER✔✔- The practice of enlightening the community
of business actions to promote social welfare
International Marketing - CORRECT ANSWER✔✔- Marketing goods and services in
foreign countries
, Hidden Complaint - CORRECT ANSWER✔✔- Conceal the real complaint a customer has
by stating another believable but secondary complaint for their dissatisfaction
Sincere Complaint - CORRECT ANSWER✔✔- A complaint when the customer expresses an
honest dissatisfaction
Service Complaint - CORRECT ANSWER✔✔- A complaint which results from poor service
Business Complaint - CORRECT ANSWER✔✔- A complaint in which the customer is
dissatisfied with the business in general
Brand Promise - CORRECT ANSWER✔✔- A business's agreement (spoken or unspoken)
with customers that will consistently meet their expectations and deliver on its brand
characteristics and values
Time Utility - CORRECT ANSWER✔✔- When products are available at the time they are
needed or wanted by customers
Form Utility - CORRECT ANSWER✔✔- Usefulness created by altering or changing the
form or shape of a good to make it more useful to customers
Place Utility - CORRECT ANSWER✔✔- Usefulness created by making sure that goods and
services are available at the place where they are needed or wanted by customers.
Possession Utility - CORRECT ANSWER✔✔- Usefulness created when ownership of a
product is transferred from the seller to the user
Quality Control - CORRECT ANSWER✔✔- Ensuring that products met predetermined
standards for excellence; also part of operations
Purchasing - CORRECT ANSWER✔✔- Acquiring necessary goods and services; part of
operations
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