SMAD Final Exam UPDATED ACTUAL Questions and CORRECT Answers
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Course
SMAD
Institution
SMAD
SMAD Final Exam UPDATED ACTUAL
Questions and CORRECT Answers
Advertising - CORRECT ANSWER- Paid mass-mediated or non-personal attempt to
persuade by an identified sponsor about a product, service, organization or idea.
Siquis - CORRECT ANSWER- Pinup sign that they had in crossroads which had ...
SMAD Final Exam UPDATED ACTUAL
Questions and CORRECT Answers
Advertising - CORRECT ANSWER- ✔✔Paid mass-mediated or non-personal attempt to
persuade by an identified sponsor about a product, service, organization or idea.
Siquis - CORRECT ANSWER- ✔✔Pinup sign that they had in crossroads which had
advertisements; early greek/babylonian/roman advertising
Handbills - CORRECT ANSWER- ✔✔an advertisement (usually printed on a page or in a
leaflet) intended for wide distribution
Benjamin Franklin - CORRECT ANSWER- ✔✔First advertiser
Classifieds
Penny Press
Display Ads
Magazine Ads - CORRECT ANSWER- ✔✔Early Advertising forms
Federal Trade Commission "gray lady" of Washington. which didn't have much power at first,
they check claims. Have power now because of congress - CORRECT ANSWER- ✔✔FTC
Raladame - CORRECT ANSWER- ✔✔First company taken to court because they abused
advertisement by making fake claims
Volney Palmer, early agencies - CORRECT ANSWER- ✔✔-didn't create ads
-bought ad space and sold it for less
-wholesale vs. retail
-made profit
, Radio, TV, Commercials, Movies, Web - CORRECT ANSWER- ✔✔Advertising in the 20th
century
Francis Wayland Ayer, early agencies - CORRECT ANSWER- ✔✔First advertiser to have a
company in which people who wanted advertisements would come to him and he would
create them like we have today
in-house advertising - CORRECT ANSWER- ✔✔advertising created and bought within the
company
full-servie advertising - CORRECT ANSWER- ✔✔Advertisement agencies that do the entire
ad process from start to finish
creative boutique - CORRECT ANSWER- ✔✔An organization that specializes in the actual
creation of ads/that specializes in and provides only services related to the creative aspects of
advertising
Account management
Creative
Media planning
Research
Support staff - CORRECT ANSWER- ✔✔agency functions
Attention
Interest
Desire
Action - CORRECT ANSWER- ✔✔AIDA approach to advertising
sex and death avoidance - CORRECT ANSWER- ✔✔Motivational Research; what two
things motivates people?
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