MAR 2704 Study Guide Exam Questions
& Answers 2024/2025
Google Analytics - ANSWERSa freemium web analytics service offered by Google that tracks and reports
website traffic
Bounce rate - ANSWERSthe percentage of times a visitor leaves the website almost immediately, such as
after viewing only one page
Conversion Goals - ANSWERSmeasures of a salesperson's efficiency
Google Analytic reports - ANSWERS
Behavior section - ANSWERS
Real Time report - ANSWERSprovide data that are accurate to the second or minute at which they were
produced
Behavior data - ANSWERS- What individuals have done (Purchasing, shopping, visiting, spending)
Acquisition data - ANSWERSshows the number of new users by device type
Conversion data - ANSWERSAfter being cleaned, the format is changed from the database to a
warehouse format
Audience Data - ANSWERSConsumer buying habits, demand estimation, and price sensitivity
Cell range - ANSWERSis a group or block of cells in a worksheet that have been selected or highlighted
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