IMC correct answers utilized by PR companies, social media advertising, strategic ongoing business process (Don Shultz)
Brand Identity correct answers sum of all touch points (encounters) of consumer
mass media advertising correct answers hard to gage how ads effect sales, non personal, tv, m...
AC 111 || with 100% Verified Solutions.
IMC correct answers utilized by PR companies, social media advertising, strategic ongoing
business process (Don Shultz)
Brand Identity correct answers sum of all touch points (encounters) of consumer
mass media advertising correct answers hard to gage how ads effect sales, non personal, tv,
magazines, newspapers
Direct Response Advertising correct answers immediate feedback, catalogs, 800 #'s, promos,
postcards with coupons
Push Advertising correct answers primary producers advertise goods to secondary who use them
then advertise finished product to retailers who advertise to consumers
Pull Advertising correct answers Consumers look to retailers for a good who look to secondary
producers to buy more goods who look to primary producers to make good
Primary producers correct answers produce raw goods such as fabric and cotton
Secondary producers correct answers wholesalers and manufacturers
trade ads correct answers primary producer advertising in market catalogue to attract secondary
producer
secondary producer advertising in market catalogue to attract retailer
retail promotion correct answers retailer advertising to consumer
national advertising correct answers secondary producer (i/e Donna Karen) advertises straight to
consumer without intermediary
business to business advertising correct answers different than trade advertising in that one
producer advertises to another at a lower cost (advertising within an industry), advertise to trade
publications for purchasing departments to see, business ad to business for OWN
CONSUMPTION
sales promotion correct answers giving customer incentive to buy
publicity correct answers free, cannot be controlled by company, credibility
touchpoint correct answers everytime a consumer hears, sees, etc. a brand
step 1 correct answers Review the marketing plan --> a good marketing plan has a situation
analysis
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