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MNM3709 - STRATEGIC MARKETING Q&A VERIFIED $11.49   Add to cart

Exam (elaborations)

MNM3709 - STRATEGIC MARKETING Q&A VERIFIED

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  • Course
  • MNM3709
  • Institution
  • MNM3709

Corporate level, Business level functional level. - CORRECT ANSWER Different strategy levels in an organisation Overall purpose and scope of the org, how value can be added. - CORRECT ANSWER Corporate strategy How do we compete in this market relating to each business unit and...

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  • September 29, 2024
  • 19
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MNM3709
  • MNM3709
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ACELEARNERS
MNM3709 - STRATEGIC MARKETING 2024-2025 Q&A
VERIFIED
Corporate level, Business level functional level. - CORRECT ANSWER Different strategy levels in
an organisation



Overall purpose and scope of the org, how value can be added. - CORRECT ANSWER Corporate
strategy



How do we compete in this market relating to each business unit and product line. - CORRECT
ANSWER Business strategy



Supports business level strategy through marketing, HR, production, info systems and finance
functions. - CORRECT ANSWER Functional strategy



SBU's are distinct business units set up to handle specific product lines - CORRECT ANSWER
Strategic business unit (SBU)



Demographic

International

Technological

Legal/government

Social and cultural

Economic - CORRECT ANSWER Environmental variables



Age,race,sex,economic status, level of education, income level and unemployment. - CORRECT
ANSWER Demographic environmental variables

,MNM3709 - STRATEGIC MARKETING 2024-2025 Q&A
VERIFIED

Political disposition in countries, change in leadership or culture can increase/decrease economic
participation of the rest of the world. - CORRECT ANSWER International environmental
variables



Speed of change.

Regulating change.

Higher budgets.

Product adjustments versus high research investment.

Limitless innovation. - CORRECT ANSWER Technical environmental variables



Replacing the traditional resume' with an in-depth personal brand. - CORRECT ANSWER Social
and cultural variables



Inflation.

People saving less and borrowing more.(savings ratio)

Increase in debt. - CORRECT ANSWER Economic variables



Employment laws,international trade regulations and restrictions and any other laws and
regulations in a country. - CORRECT ANSWER Legal environmental variables



a chart used to describe SBU's based on their market growth and market share rates. - CORRECT
ANSWER Growth share matrix

, MNM3709 - STRATEGIC MARKETING 2024-2025 Q&A
VERIFIED

SBU's with Low market growth, low market share - CORRECT ANSWER Dog



SBU's with Low market growth,

High market share - CORRECT ANSWER Cash cow



SBU's with High market growth, low market share - CORRECT ANSWER Problem child



SBU's with High market growth, high market share - CORRECT ANSWER Star



Economies of scale.

Government policies.

Strong brand identity.

high switching costs

limited access to distribution channels.

Product differentiation.

likelihood of retaliation from existing industry players. - CORRECT ANSWER Key barriers to
entry



Shows competitive structure of an industry. - CORRECT ANSWER Porters model

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