MNM3709 - STRATEGIC MARKETING Q&A VERIFIED STRATEGIC MARKETING Q&A STRATEGIC MARKETING: CHAPTER 3 STRATEGIC MARKETING FINAL EXAM REVIEW Q&A VERIFIED STRATEGIC MARKETING Q&A VERIFIED
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The average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________. - CORECT ANSWER sensory overload ___...
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Add to cartThe average adult is exposed to about 3,500 pieces of advertising information every single day, far more information than they can or are willing to process. Consumers who are exposed to more information than they can process are in a state of ________. - CORECT ANSWER sensory overload ___...
Strategy - CORRECT ANSWER A plan designed to meet the objectives of a company 5 P's of Mitzberg's view on strategy - CORRECT ANSWER Plan - set of actions. Ploy - short term strategy,few objectives,subject to change. Pattern - consistent behavior. Position - customer needs and...
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Add to cartStrategy - CORRECT ANSWER A plan designed to meet the objectives of a company 5 P's of Mitzberg's view on strategy - CORRECT ANSWER Plan - set of actions. Ploy - short term strategy,few objectives,subject to change. Pattern - consistent behavior. Position - customer needs and...
In brand line extensions, the new offering is in the same product category but targets a different segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER TRUE ___________ Involves which segment to go after, based on market attractiveness and competitiv...
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Add to cartIn brand line extensions, the new offering is in the same product category but targets a different segment of customers, usually with a slightly different set of attributes. - CORRECT ANSWER TRUE ___________ Involves which segment to go after, based on market attractiveness and competitiv...
Corporate level, Business level functional level. - CORRECT ANSWER Different strategy levels in an organisation Overall purpose and scope of the org, how value can be added. - CORRECT ANSWER Corporate strategy How do we compete in this market relating to each business unit and ...
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Add to cartCorporate level, Business level functional level. - CORRECT ANSWER Different strategy levels in an organisation Overall purpose and scope of the org, how value can be added. - CORRECT ANSWER Corporate strategy How do we compete in this market relating to each business unit and ...
Having the product available at the right time and location is which part of the marketing mix? - CORRECTANSWER Place The group of potential buyers is a: - CORRECTANSWER market The person who uses the product is the: - CORRECTANSWER Consumer. Informing, persuading an...
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Add to cartHaving the product available at the right time and location is which part of the marketing mix? - CORRECTANSWER Place The group of potential buyers is a: - CORRECTANSWER market The person who uses the product is the: - CORRECTANSWER Consumer. Informing, persuading an...
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