Visual Communications – Sophia UPDATED Actual Exam Questions and CORRECT Answers
Course
Visual Communications – Sophia
Institution
Visual Communications – Sophia
Visual Communications – Sophia
UPDATED Actual Exam Questions and
CORRECT Answers
Channel - CORRECT ANSWER- A transmission medium or means.
Noise - CORRECT ANSWER- In the transmission model of visual communications,
anything that interferes with the communication process.
Perceptual Commun...
Visual Communications – Sophia
UPDATED Actual Exam Questions and
CORRECT Answers
Channel - CORRECT ANSWER✔✔- A transmission medium or means.
Noise - CORRECT ANSWER✔✔- In the transmission model of visual communications,
anything that interferes with the communication process.
Perceptual Communications Model - CORRECT ANSWER✔✔- A visual communications
theory which focuses on the viewer's personal interpretation and prior experience.
Sensory Communications Model - CORRECT ANSWER✔✔- A visual communications
theory which focuses strictly on the data that enters the brain.
Source - CORRECT ANSWER✔✔- A person who desires to communicate.
Transmission Model - CORRECT ANSWER✔✔- A model adopted by many
communications disciplines that states that a sender transmits a message to a receiver.
Visual Communication - CORRECT ANSWER✔✔- A process by which an image conveys
an idea or message to an audience in order to inform, sell, persuade, educate or entertain.
Visual communication relies on both the biology of human vision and the viewer's past
experience.
Charles Sanders Peirce - CORRECT ANSWER✔✔- American philosopher and developer of
the formal theory of semiotics; developed a precise system for describing signs, including the
terms symbol, icon, and index.
Icon - CORRECT ANSWER✔✔- A sign that physically resembles what it signifies.
Index - CORRECT ANSWER✔✔- A sign that can be understood because it is logically
linked to or affected by what it stands for.
,Roland Barthes - CORRECT ANSWER✔✔- French literary critic who extended early
semiotic theory to mass media and popular culture; considered the founder of contemporary
semiotics.
Semiotics - CORRECT ANSWER✔✔- The study of how signs and symbols make meaning.
Sign - CORRECT ANSWER✔✔- Something that stands for something other than itself.
Symbol - CORRECT ANSWER✔✔- A sign which has no logical connection to what it
signifies; the viewer must learn the connection between the sign and its meaning.
Cognitive Theory - CORRECT ANSWER✔✔- A theory which states that a viewer actively
arrives at a conclusion through a series of many mental processes.
Expectation - CORRECT ANSWER✔✔- The viewer has preconceived notions sometimes
leading to false perceptions.
Habituation - CORRECT ANSWER✔✔- The viewer ignores the familiar to protect from
overstimulation.
Memory - CORRECT ANSWER✔✔- Images are interpreted by the viewer's recall of all
images ever seen.
Projection - CORRECT ANSWER✔✔- The viewer projects meaning based on mental state
and personal interpretation.
Salience - CORRECT ANSWER✔✔- The viewer gives notice to that which has meaning to
them.
Selectivity - CORRECT ANSWER✔✔- The viewer filters out irrelevant details, and only
focuses on what is relevant at the time.
, Gestalt Principles - CORRECT ANSWER✔✔- Principles that were first proposed by
German psychologists, and are based on the idea that the whole is greater than the sum of its
parts.
Law of Closure - CORRECT ANSWER✔✔- Elements tend to be perceived as a complete
whole if they are aligned, even if some information is missing.
Law of Common Fate - CORRECT ANSWER✔✔- Elements that move in the same
direction will tend to be perceived as a group.
Law of Continuity - CORRECT ANSWER✔✔- The eye will naturally follow the smoothest
path.
Law of Proximity - CORRECT ANSWER✔✔- Elements that are close to one another appear
to form groups, even if they have different characteristics.
Law of Similarity - CORRECT ANSWER✔✔- Elements that share characteristics tend to be
perceived as a group.
Max Wertheimer - CORRECT ANSWER✔✔- Czech psychologist and one of the founders
of gestalt psychology.
Alfred Hitchcock - CORRECT ANSWER✔✔- English film director noted for his
suspenseful movies; Hitchcock often used montage to intensify the suspense and horror in his
work.
Intellectual Montage - CORRECT ANSWER✔✔- A system of editing that uses the dynamics
of colliding images to create a new abstract image or idea not necessarily related to the
previous two images.
Kuleshov Effect - CORRECT ANSWER✔✔- A film technique named after Russian
psychologist Lev Kuleshov, who discovered that viewing a picture followed by another
picture induces a thought.
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