SAFe Agile Product Management (APM) 167 Q&A. . Terms like:
A/B testing, questionnaires/surveys are examples of what kind of Primary data? - Answer: Quantitative
Simple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary Data? - Answer: Qualitative
What ...
SAFe Agile Product Management (APM) 167
Q&A.
A/B testing, questionnaires/surveys are examples of what kind of Primary data? -
Answer: Quantitative
Simple surveys, Gemba, innovation games and trade studies are examples of what
kind of Primary Data? - Answer: Qualitative
What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? - Answer: syndicated/private data
Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? - Answer: None - they
are all primary market research
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,Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all
strengths of what kind of research? - Answer: Qualitative research
Is less objective than other market research methods, does not scale to large
numbers of people is not statistically significant are all weaknesses of what kind of
research? - Answer: Qualitative research
Using segmentation or sampling helps in what area of product management? -
Answer: research, among other areas
__________ research is often more obtainable and useful with large complex
solutions having: relatively small numbers of customers, a small number of
transactions with each customer, transactions costing hundreds of thousands to
millions of dollars - Answer: Qualitative
A ______ ________ is a series of questions or data characteristics that are used to
determine if a given person meets the desired respondent profile - Answer:
Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent
70-75 percent of market needs - Answer: 12
If you have ____ customers in your qualitative study, you can expect to represent
90 percent of market needs - Answer: 30
Innovation games are _____, serious games designed for _____ market and
customer research - Answer: collaborative, qualitative
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, Innovation games leverage cognitive psychology and ____ ____ to create highly
actionable results - Answer: Organizational behavior
Name one 'What is the minimum valuable product' game - Answer: 20-20 vision,
buy a feature, prune the product tree
Name one Innovation Game that helps identify what solution customers need? -
Answer: Product box, give 'em a hot tub, remember the future
Speedboat and spiderweb are innovation games that identify what in the design
thinking flow? - Answer: What is their problem?
___ ____ is the process of dividing a potential market into distinct subsets with
common needs or characteristics in order to focus effort on the most attractive
segment - Answer: Market segmentation
Define from a market segmentation perspective, what Identifiable is - Answer: We
can identify its members
Define from a market segmentation perspective, what Measurable is - Answer:
We can determine its size
Define from a market segmentation perspective, what Significant is - Answer: It is
large enough to be economically feasible
Define from a market segmentation perspective, what Homogenous is - Answer:
Members within a segment are similar
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