100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
GMS 522 Chapter 3 Study Questions And Answers $6.19   Add to cart

Exam (elaborations)

GMS 522 Chapter 3 Study Questions And Answers

 1 view  0 purchase
  • Course
  • GMS 522 Chapter 3
  • Institution
  • GMS 522 Chapter 3

GMS 522 Chapter 3 Study Questions And Answers BoP marketing - Answer->4b poop people - $2 per day = high combined purchasing power) /.BoP marketing - Opponents - Answer-<4b, 80% $ on basics (engel's law), low $-low margin-high vol) /.BoP marketing - Proponents - Answer-Rio $1.2b = Wh...

[Show more]

Preview 1 out of 3  pages

  • September 8, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • GMS 522 Chapter 3
  • GMS 522 Chapter 3
avatar-seller
kartelodoc
BoP marketing - Answer->4b poop people - $2 per day = high combined purchasing
power)

/.BoP marketing - Opponents - Answer-<4b, 80% $ on basics (engel's law), low $-low
margin-high vol)

/.BoP marketing - Proponents - Answer-Rio $1.2b = Whirlpool uses backward
innovation

/.Business cycles - Answer-measure fluctuations in economic activity = GDP changes
over time

- - -


/.COVID 19 - Answer-(World GDP -3.86, Exports -4.57) - first econ completely shut
down, govt aid

/.Debt le - - &

/.Deficits - Answer-Export=made home, sold other - Import=made other, sold home -
deficit/surplus

/.Economic crises - Answer-2008 great recession - banking/economic, COVID 19 -
health

/.Economic environment - Answer-(uncontrolled variable for global marketer - interest,
inflation, $)

/.Economic environment - Exchange rate - Answer-(impacts demand for imported g&s
(weak = consumer :( exp :) )

/.Economic environment - Income levels - Answer-(purchasing power (GNI - Norway
$82,500 Burundi $280)

/.Economic environment - Market size - Answer-(population = market potential (17%
high income countries)

/.Economic integration - Answer-use resources more efficiently, larger member
opportunities)

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller kartelodoc. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.19. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75632 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$6.19
  • (0)
  Add to cart