ARE 136 Ch. 15 UPDATED Exam Questions and CORRECT Answers
5 views 0 purchase
Course
ARE 136
Institution
ARE 136
ARE 136 Ch. 15 UPDATED Exam
Questions and CORRECT Answers
1. Sales promotion is the use of incentive techniques that create a perception of greater brand
value among consumers, the trade, and business buyers.
a. True
b. False - Correct Answer- a. True
2. Sales promotion can provide an affil...
ARE 136 Ch. 15 UPDATED Exam
Questions and CORRECT Answers
1. Sales promotion is the use of incentive techniques that create a perception of greater brand
value among consumers, the trade, and business buyers.
a. True
b. False - Correct Answer- a. True
2. Sales promotion can provide an affiliation value for a brand; meaning that the consumer
wants to, or is able to, identify with the brand.
a. True
b. False - Correct Answer- a. True
3. One drawback of sales promotions is that the results are difficult to document. a. True
b. False - Correct Answer- b. False
4. One advantage of sales promotion is that it breaks through the media clutter. a. True
b. False - Correct Answer- a. True
5. Historically, more money has been budgeted for mass media advertising than for sales
promotion. a. True
b. False - Correct Answer- a. True
6. Sales promotion can attract attention and motivate trial purchase so it is often used to
introduce new brands to the public.
a. True
b. False - Correct Answer- a. True
7. Today's marketers use a number of sales promotion techniques aimed at consumers
including coupons, priceoff deals, premiums, contests and sweepstakes, samples and trial
offers, phone and gift cards, rebates, and frequency programs.
a. True
b. False - Correct Answer- a. True
,8. Coupons are one of the newer forms of sales promotion, introduced in the 1950s by cake
mix manufacturers.
a. True
b. False - Correct Answer- b. False
9. Friendly Car Wash offers a deal in which customers who have bought nine car washes over
the last year get the tenth one free. This is an example of a sampling program to stimulate
repeat purchases.
a. True
b. False - Correct Answer- b. False
10. One advantage of using sweepstakes and contests is that they can quickly and easily
communicate the brand message through the game.
a. True
b. False - Correct Answer- b. False
11. A manufacturer of dental care products sets up a new promotion by attaching one of its
toothbrushes to its boxes of toothpaste. This is an example of a mobile sampling technique.
a. True
b. False - Correct Answer- b. False
12. Retailers often run trade promotions simultaneously along with consumer promotions. -
Correct Answer- a. True
13. One objective for promotions in the trade channel is to increase store traffic, which
benefits both manufacturers and retailers.
a. True
b. False - Correct Answer- a. True
14. The fight for space on grocers' shelves has become very competitive, so manufacturers
will do anything to get
stores to stock their items—except paying a fee, which is now illegal.
, a. True
b. False - Correct Answer- b. False
15. A manufacturer helps a retailer by sharing the cost of local advertising. This allows the
manufacturer to have some control over the process, and the retailer to advertise for a lower
cost. They are taking part in a form of business- market sales promotion.
a. True
b. False - Correct Answer- b. False
16. It is estimated that almost one-fourth of corporate America gives rebates as a type of
business-market promotional technique.
a. True
b. False - Correct Answer- b. False
17. The advantage that sales promotions have over advertising is that they offer great rewards
with little or no risk. a. True
b. False - Correct Answer- b. False
18. Sales promotion is generally used as a long-term tactic and widespread strategy to
promote an image for the brand and create emotional connections with the consumer.
a. True
b. False - Correct Answer- b. False
19. The great thing about sales promotions is that it is inexpensive, simple, and, well-timed.
a. True
b. False - Correct Answer- b. False
20. The only medium that places the advertising, the product, and the consumer together in
the same place at the same time is Point-of-Purchase advertising.
a. True
b. False - Correct Answer- a. True
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MGRADES. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
