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AMA PCM CONTENT MARKETING UPDATED Exam Questions and CORRECT Answers
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AMA PCM CONTENT MARKETING UPDATED Exam Questions and CORRECT Answers
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AMA PCM Content Marketing UPDATED Exam Questions and CORRECT Answers Contractors, agency writing services, and freelancers are examples of ________. A. External team B. Internal team C. Thought leadership creators D. CMI recommended resources E. Agency services - CORRECT ANSWER - A. External team Matching content with the stage of a prospect in the sales funnel __________. A. Is nice but not necessary B. Allows for the right message at the right time C. Is rarely possible because of mass commun ication strategies D. Is not necessary because consumers adapt content in their information processing to the right context E. None of the above - CORRECT ANSWER - B. Allows for the right message at the right time Authoritative, professional, conversationa l, scientific, and humanistic are types of _______ . A. Content B. Content categories C. Brand voice D. Classification of AL T tags E. Outside agency specialists - CORRECT ANSWER - C. Brand voice A large piece of content (60 or more pages) that can be broke n into smaller content over time is called _________. A. A meta -blog B. A definitive guide C. An online brochure D. A landing page E. A robust wiki - CORRECT ANSWER - B. A definitive guide Blog content should be __________. A. Long and very detailed B. Shorter content that is 300 -700 words C. Typically 1,000 words or more across several pages D. For bottom of the funnel prospects E. Edited into three languages at minimum - CORRECT ANSWER - B. Shorter content that is 300-700 words ____________ is the p ractice of dynamically changing the content that a consumer sees based on their past behavior. A. Predictive modeling B. Buyer journey mapping C. Web personalization D. Lead nurturing E. None of the above - CORRECT ANSWER - C. Web personalization Understan ding how people consume content, leveraging buyer personas, and journey mapping, all facilitate a strong ___________ strategy. A. CL V B. Personalization C. Gating D. Thought leadership E. Evergreen content - CORRECT ANSWER - B. Personalization An editorial calendar is useful for _____________. A. Increasing sales B. Enabling others to schedule appointments C. Generating ad revenue D. Recording ideas for future posts E. All of these answers are correct - CORRECT ANSWER - D. Recording ideas for future posts True or False: A tactic to inspire action from your readers is to get them to vote on a post. A. True B. False - CORRECT ANSWER - A. True A tool frequently used to develop infographic content is ___________. A. WordPress B. Blogger C. Easelly D. Optin Skin E. Tumblr - CORRECT ANSWER - C. Easelly In podcasting, what does a pop filter do? A. It removes background noise B. It's a filter over your voice to make it clearer and more modulated. C. It keeps the microphone physically protected from dust and liquids D. It keeps "Ps" and other consonants from popping or hissing into the mic E. None of the above - CORRECT ANSWER - D. It keeps "Ps" and other consonants from popping or hissing into the mic Which of the following is true about using visual media in content? A. Content with images drives more engagement than content without B. Images are critical for B2B companies C. Images are expensive to procure or produce D. Images must be created by a marketer to be effective E. Images require expensive licensing fees - CORRECT ANSWER - A. Content with images drives more engagement than content without Short -form content that exists on a website and is meant to drive awareness is called a ___________. A. Listicle B. Sitelet C. Microsite D. Website E. Blog - CORRECT ANSWER - E. Blog The number -one blog platform that is scalable for out -of-the-box use or large -scale customization is ________. A. Tumblr B. WordPress C. Facebook D. Geocities E. RebelMouse - CORRECT ANSWER - B. WordPress Why do companies give away free eBooks? A. To attract attention away from competitors B. To boost paid sales of the eBook later C. To establish thought leadership D. To aid search engine rankings when people download it E. Free products guilt readers into buying from or d onating money to the company - CORRECT ANSWER - C. To establish thought leadership The four types of social content do not include ________. A. Written content B. Visual content C. Interactive content D. Video and audio content E. Printed content - CORRECT ANSWER - E. Printed contentThe benefits of buying summaries with Stuvia:
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