MAR 3407- Final Exam UCF Questions and Answers Solved 100%
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Course
MAR 3407-UCF
Institution
MAR 3407-UCF
All successful salespeople are excellent networkers. - False
Always have an "ask" in mind when you're networking. - False
Capturing customer data is critical to customer retention. The RFM model is commonly used in the
business world when considering essential customer data. What does RFM stand ...
MAR 3407 - Final Exam UCF All successful salespeople are excellent networkers. - False Always have an "ask" in mind when you're networking. - False Capturing customer data is critical to customer retention. The RFM model is commonly used in the business world when considering essential customer data. What does RFM stand for? - Recency, Frequency, and Monetary Value Customer Lifetime Value allows you to know _____. how much you can spend to keep a customer what a customer is worth over time how much you can spend to get a customer - all of the above Even if you hate networking events, you should go to one a month. - False How do people typically interact with the content in your advertisements or on your landing pages? - People don't read everything, they scan the information. So less is more. If you are asking for a referral or other favor, it is a good idea to exchange that favor for a cup of coffee or other treat. - False If you're just getting started in sales, you're at a real disadvantage versus your more experienced counterparts. - False It's a good idea to arrive hungry at a networking event. That way, if you have no one to talk to, you can hang out at the buffet table and look busy. - False It's often the case that customers who leave you will eventually come back on their own. - False Joining a formal networking group like BNI or Le Tip can be a great way to build your network. - True One of the benefits of internal automation of customer data is that you can be alerted to a change in customer behavior and take necessary action. - True One of the ways to calculate Customer Lifetime Value is to take the total profit of a client over the client's lifetime of buying from you, and then subtract Sales, Marketing, and _____. - Service Delivery Online data is captured through the use of _____ and _____. - cookies; pixels Online marketing is meant to be an _____ process. - iterative Targeted networking is more important than general networking. - False The more consistent you are in following up and maintaining relationships with your customers, the more likely they are to do business with you again. - True The more you send marketing and communications to your customer base, the more your customers will continue to buy from you. - False The Pick -3 Process involves engaging in three simple tasks related to customer retention each day. What is an example of the Pick -3 Process? Reach out to three lost clients.
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