Test Bank for Global Marketing Management, 9th Edition by Masaaki Kotabe
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Course
MKT226
Institution
MKT226
Test Bank for Global Marketing Management 9th Edition 9e by Masaaki (Mike) Kotabe; Kristiaan Helsen. Full Chapters test bank are included - Chapter 1 to 20
1 Globalization Imperative
2 Economic Environment
3 Financial Environment
4 Global Cultural Environment and Buying Behavior
5 Political ...
Test Bank for Global Marketing Management 9th Edition Kotabe
Chapter 1
Multiple Choice
1. In global business, products have been traded across borders throughout recorded
civilization, extending back beyond _____ that once connected East with West.
a. The Marco Polo Road
b. The Roman Road
c. The Pioneer Road
d. The International Road
e. The Silk Road
Answer: e
Difficulty: Easy
Section: Introduction
2. BRIC is an acronym for:
a. Britain, Russia, India and China
b. Brazil, Russia, India and China
c. Brazil, Russia, Ireland and China
d. Britain, Russia, Ireland and Chile
Answer: b
Difficulty: Easy
Section: Introduction
3. The term Global Marketing refers to a strategy to achieve which benefits:
a. Cost reduction
b. Improved product/program quality
c. Increased customer preference
d. Increased competitive advantage on a global basis
e. All of the above
Answer: e
Difficulty: Easy
Section: Introduction
1
, 4. Which of the following statements are true?
a. World merchandise trade averages the growth of twice the annual growth of global
GDP
b. The US had a less effective response to COVID-19 than did China
c. Exports of commercial services are declining
d. All of the above
Answer: b
Difficulty: Moderate
Section: Introduction
5. When was China’s stock market crash?
a. 1997
b. 2004
c. Mid-2015
d. Late 2018
e. 2019
Answer: c
Difficulty: Moderate
Section: Introduction
6. Britain’s decision to leave the European Union is called what?
a. EnglandExit
b. Brexit
c. BritainExit
d. Monetary Exit
Answer: b
Difficulty: Moderate
Section: Introduction
7. Which of the following statements are true regarding the effect of globalization?
a. Poor countries may not be able to adjust fast enough to forces of globalization
b. Poor countries could be made worst off by trade liberalization
c. Economic nationalism tends to hamper further globalization
d. All of the above
Answer: d
Difficulty: Moderate
Section: Introduction
2
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