Test Bank for Business Marketing Management: B2B, 13th Edition by Hutt
56 views 1 purchase
Course
MKT221
Institution
MKT221
Test Bank for Business Marketing Management: B2B, 13e 13th Edition by Michael D. Hutt, Thomas W. Speh, Douglas Hoffman. ISBN-13: 8230
Full Chapters test bank are included - Chap 1 to 15 (Complete Chapters are included)
PART I: THE ENVIRONMENT OF BUSINESS MARKETING.
1. A Business Marketing Pe...
Chapter 01: A Business Marketing Perspective
1. The intended use of the product and the intended consumer distinguishes business marketing from consumer-goods
marketing.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Define the scope of business-to-business (B2B) marketing.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
2. A direct link in demand for industrial products is derived from the ultimate demand for consumer products.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-02 - Identify the types of customers that comprise B2B markets.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
3. A close examination of a market-driven firm will reveal two important capabilities: market sensing and customer
linking.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
4. Firms operating in the business market must respond not to a single consumer but to a much wider group of buying
influentials, all of whom may bring different criteria to bear on the purchase decision.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 1
, b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES:01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
5. Planning in the business marketing setting requires more functional interdependence and a closer relationship to total
corporate strategy than does planning in the consumer goods sector.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-01 - Define the scope of business-to-business (B2B) marketing.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
6. A particular industrial customer might be properly classified as a user by some business marketers and an original
equipment manufacturer by other business marketers.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
7. Industrial goods are classified on the basis of how organizational buyers purchase particular products and services.
a. True
b. False
ANSWER: False
POINTS: 1
Copyright Cengage Learning. Powered by Cognero. Page 2
,DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES:01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
8. In contrast to raw materials, manufactured materials and parts would be classified as capital items.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
9. As foundation goods are used up or worn out, a portion of their original cost is assigned to the production process as a
depreciation expense.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
10. Personal computers and light factory equipment such as portable drills provide examples of industrial goods that
would be classified as accessory equipment.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
Copyright Cengage Learning. Powered by Cognero. Page 3
, HAS VARIABLES: False
LEARNING OBJECTIVES: 01-04 - Explain a method for classifying B2B products and services.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
11. A marketing strategy that works well for selling entering goods should be equally successful for facilitating goods.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-04 - Explain a method for classifying B2B products and services.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
12. Price may be critical in the marketing strategy for supplies because many supply items are undifferentiated.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-03 - Compare the similarities and differences between business-to-consumer (B2C) and
B2B marketing.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
KEYWORDS: Bloom’s: Knowledge
13. Other functional areas affect all business marketing decisions, either directly or indirectly.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 01-05 - Contrast how business marketing strategy is adapted among B2B classification
categories.
NATIONAL STANDARDS: United States - BUSPROG: Analytic | Technology - BUSPROG: Analytic
STATE STANDARDS: United States - OH - DISC: Strategy | Creation of Val - DISC: Strategy | Creation of Value
Copyright Cengage Learning. Powered by Cognero. Page 4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $29.49. You're not tied to anything after your purchase.
