Test Bank for Consumer Behavior, 15th Edition by David Mothersbaugh
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Course
Consumer Behavior
Institution
Consumer Behavior
Test Bank for Consumer Behavior: Building Marketing Strategy, 15th Edition 15e by David Mothersbaugh, Susan Bardi Kleiser and Delbert Hawkins. ISBN-13: 1615
Full Chapters test bank are included - Chap 1 to 20 (Complete chapters test bank)
PART ONE: INTRODUCTION
Chapter 1: Consumer Behavio...
Chap 01 15e Mothersbaugh
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Consumer behavior is a complex, multidimensional process.
⊚ true
⊚ false
2) Marketing decisions and regulations are based on exact knowledge of consumer behavior.
⊚ true
⊚ false
3) Economically developed societies are often referred to as marketing societies.
⊚ true
⊚ false
4) It is critical that a firm consider value from the customer’s perspective.
⊚ true
⊚ false
6) Product features, price, communications, distribution, and services together are often referred
to as customer value.
⊚ true
⊚ false
7) Holiday shoppers who primarily care about time savings are known as Black Friday
shoppers.
⊚ true
⊚ false
8) Marketing skills include a firm’s financial expertise, general managerial skills, production
capabilities, research and development capabilities, technological sophistication, and
reputation.
⊚ true
⊚ false
1
, 9) Tracking consumers’ online activity and sending them specific banner ads based on that
activity is known as behavioral targeting.
⊚ true
⊚ false
10) The term used to reflect the fact that most products in developed economies satisfy more than
one need is customer value.
⊚ true
⊚ false
11) A target market is that segment(s) of the larger market on which a company will focus its
marketing effort.
⊚ true
⊚ false
12) The outcomes of a firm’s marketing strategy are determined by its interaction with the
consumer decision process.
⊚ true
⊚ false
13) Two key processes involved in need satisfaction are the actual need fulfillment and the
perceived need fulfillment.
⊚ true
⊚ false
14) A consumer’s needs and desires are shaped by the consumer’s self-concept and lifestyle.
⊚ true
⊚ false
15) Lifestyle is the totality of an individual’s thoughts and feelings about oneself.
⊚ true
⊚ false
2
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