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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault $29.99   Add to cart
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault

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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) Chapter 1: Marketing's Value to Consumers, Firms, and Society Chapter 2: Marketing Strategy Planning Chapter 3: Evaluating Oppo...

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  • July 1, 2023
  • 1199
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

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Chap 01 18e Cannon
1) Marketing is basically selling and advertising.
⊚ true
⊚ false



2) Making goods or performing services is called production.
⊚ true
⊚ false



3) Estimating what price consumers are willing to pay for a product and assessing whether the
firm can make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false



4) Marketing can provide needed direction for production and help make sure that the right
goods and services find their way to interested consumers.
⊚ true
⊚ false



5) Marketing plays an essential role in creating customer satisfaction.
⊚ true
⊚ false



6) If a firm produces the right goods or services, marketing has little role to play in creating
customer satisfaction.
⊚ true
⊚ false



7) In advanced economies, marketing costs about 10 percent of each consumer’s dollar.
⊚ true
⊚ false




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