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Test Bank for Essentials of Services Marketing, 4th Edition by Jochen Wirtz

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  • Course
  • Principles of Management
  • Institution
  • Principles Of Management

Complete test bank for Essentials of Services Marketing 4e 4th Edition by Jochen Wirtz. Full Chapters test bank included. PART I — UNDERSTANDING SERVICEPRODUCTS, CONSUMERS, AND MARKETS Chapter 1: Introduction to Services Marketing Chapter 2: Consumer Behavior in a Services Context Chapter 3...

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  • June 18, 2023
  • 116
  • 2022/2023
  • Exam (elaborations)
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  • Principles of Management
  • Principles of Management

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Test Bank ― Chapter 1 Page 1


Chapter 1
Introduction to Services Marketing


GENERAL CONTENT

Multiple Choice Questions

1. There are several reasons why the services sector is increasing in almost all countries
around the world. Which is not one of the contributing reasons?
a. The knowledge-based industries are growing.
b. Countries are less dependent on agriculture.
c. Some manufacturing firms are now focusing on marketing services as well.
d. The construction and manufacturing industries are booming.
e. More companies are outsourcing some of their service components.
(d; Moderate)

2. Service markets are shaped by all of the following except ____________.
a. government policies
b. social changes
c. global economic change
d. business trends
e. advances in information technology
(c; Easy)

3. Developments in IT and communication include all of the following, except
____________.
a. User-generated content
b. Artificial technologies
c. Internet of Things
d. Social Changes
(d; Moderate)

4. The non-ownership perspective to define Services includes the following.
a. Time-based
b. Rental
c. Exchange for money, time and effort
d. Expectation to obtain value
(b, Moderate)

5. Which of the following are included in the four categories of services processing.
a. People processing
b. Possession processing
c. Mental stimulus processing

Essentials of Services Marketing, 4th Edition
Jochen Wirtz
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