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Test Bank for International Marketing, 19th Edition by Philip Cateora $29.49   Add to cart
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Test Bank for International Marketing, 19th Edition by Philip Cateora

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Test Bank for International Marketing 19e 19th Edition by Philip Cateora, Bruce Money, Mary Gilly, John Graham and Graham Cateora. ISBN-13: 8637 Full Chapters test bank included PART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic En...

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  • April 21, 2023
  • 486
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

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  • MKT422
  • MKT422

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By: marniethielbar1 • 10 months ago

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Chapter 01 19e Cateora
1) Today, becoming international is a luxury only some companies can afford.
⊚ true
⊚ false



2) Companies from the Netherlands are the leading group of investors in the United States.
⊚ true
⊚ false



3) International marketing involves selling of a company’s goods and services to consumers or
users in more than one nation for a profit.
⊚ true
⊚ false



4) The main difference between domestic and international marketing lies in the different
concepts of marketing.
⊚ true
⊚ false



5) An international marketer must deal with at least two levels of uncontrollable uncertainty.
⊚ true
⊚ false



6) Controllable factors that influence the business decisions of a company in an international
market include the geography and infrastructure of a country.
⊚ true
⊚ false



7) The uncontrollable factors affecting international marketing are limited to political forces,
economic climate, and competitive structure.
⊚ true
⊚ false




1

, 8) Uncontrollable elements for international marketers include the level of technology in a
country.
⊚ true
⊚ false



9) The uncontrollable factors a company has to deal with decrease with the number of foreign
markets in which it operates.
⊚ true
⊚ false



10) The controllable elements for marketers can be altered in the long run and, usually, in the
short run to adjust to changing market conditions, consumer tastes, or corporate objectives.
⊚ true
⊚ false



11) Political and legal forces, economic climate, and competition are some of the domestic
environment’s controllable factors.
⊚ true
⊚ false



12) The foreign policies of a country are one example of a home-country element that has a
direct effect on a firm’s international marketing success.
⊚ true
⊚ false



13) Abolition of apartheid in South Africa is an example of a positive effect on foreign policy, an
uncontrollable element, in an international marketing scenario.
⊚ true
⊚ false




2

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