Case
Case Study 1, Matrices, Publix Supermarkets, BUSI 690
This Case Study provides historical background, existing mission objectives, a new mission statement, and a projected strategy for Publix Supermarkets. A SWOT, TOWS, PESTEL, and competitive forces matrix is constructed to align future strategic objectives. Comparisons are made with Kroger and Wal-M...
[Show more]