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Test Bank for Marketing, 4th Edition by Shane Hunt

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Test Bank for Marketing 4e 4th Edition by Shane Hunt, John Mello, George Deitz. ISBN-13: 1084 Full Chapters test bank included Chapter 1: Why Marketing Matters to You Chapter 2: Strategic Planning Chapter 3: The Global Environment Chapter 4: Consumer Behavior Chapter 5: Mar...

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  • January 1, 2023
  • 726
  • 2022/2023
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Chapter 01 – 4e
1) The organizational function and set of processes for creating, communicating, and
delivering value to customers and managing customer relationships in ways that benefit the
organization and its employees, customers, investors, and society as a whole is referred to
as_____.




2) Customer_____ refers to the perceived benefits, both monetary and nonmonetary, that
customers receive from a product compared with the cost associated with obtaining it.




3) Regardless of whether economic conditions are favorable or unfavorable, over_____
percent of products introduced in the marketplace will fail.




4) The linked set of companies that perform or support the delivery of a company's products
to customers is referred to as the__________.




5) _____ is the process of coordinating the flow of goods, information, and services among
members of the supply chain.




6) Firms with a_____ orientation believed that quality products would simply sell
themselves.




7) The_____ orientation era started in the mid-1920s and continued until the end of World
War II.



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