ADV 318J Bundled Exam Questions and CORRECT Answers

Advertising is - a business, an art form, an institution, a cultural phenomenon Advertising must - be paid for be delivered to an audience via mass media be attempting persuasion Integrated brand promotion - 1. is a process 2. uses a wide range of promotional tools that have to be evaluated and...

Market segmentation - dividing the total population into a target audience of core consumers Audience segmentation - process of identifying a marketer's best prospects on: 1) Needs, problems, and values 2) Media accessibility 3) Profit potential Niche marketing - process of identifying a n...

Advertising at the Edge of the Apocalypse: How does Jhally describe the nature of advertising in a consumerist society? - takes up more space, there is no escape, it is everywhere Advertising at the Edge of the Apocalypse: What does he mean when he says "advertising has colonized our culture...

T/F Consumer behavior is often straightforward and consistent - False What is consumer behavior? - all things related to how humans operate as consumers Consumer behavior is... - complex and varied due to many influences Successful IBP comes from understanding your... - potential consumers What...

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising ...

ADV 318J Exam 4 UPDATED Questions and CORRECT Answers What was Lululemon's PR problem? - CORRECT ANSWER- their material was too sheer What was Lululemon's response to the issue? - CORRECT ANSWER- full refund or exchanges What is the primary goal of public relations? - CORRECT ANSWER- ...

ADV 318J Exam 4 UPDATED ACTUAL Questions and CORRECT Answers Which of the following is not helpful in determining a good ad concept? a. Will it stop readers? b. Does it meet the overall ad objectives and positioning strategy? c. Will it reward the reader? d. Is it generic of competitive? e. ...

ADV 318J Exam 3 UPDATED Questions and CORRECT Answers A characteristic that __ share is that their brand preference is still under development - CORRECT ANSWER- Emerging consumers Which system has identified many market segments based on zip codes and the personal characteristics of their res...