Profmary

Strategy The coordinated set of actions that its managers take in order to outperform the company's competitors and achieve superior profitability. Competitive Advantage Advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices Strategic Advantage Refers to those marketplace benefits that exert a decisive influence on an organization's likelihood of future success. Frequ...

Blue Ocean strategy - Offensive strategy that seeks to gain dramatic new competitive advantage by inventing a new industry or market segment that renders existing competition largely irrelevant and allows a company to create altogether new demand in the absence of competitors - Market space, where the industry has not yet taken shape, with no rivals, wide-open, long- term growth and profit potential for a firm that can create a demand for new types of products Vertically Integrated strateg...

company strategy the set of actions that its managers take to outperform the company's competitors and achieve superior profitability. what makes a competitive advantage sustainable: are elements of the strategy that give buyers lasting reasons to prefer a company's products or services over those of competitors-- reasons that the competitors are unable to nullify or overcome despite their best efforts. most basic 5 approaches for setting a company apart from rivals and winning a sustaina...

Which of the following statements does NOT accurately describe sustainability? Sustainability requires that shareholders be prepared to accept lower returns to support environmental protection Which of the following receives a boost from corporate social agendas that address only social issues? a company's reputation for corporate citizenship According to the triple bottom line, which of the following statements is NOT accurate? The term plant refers to the company's overriding legal obl...

The steps involved in creating a diversified company's corporate strategy include picking new industries to enter and the means for entering them. leveraging cross-business value chain relationships into competitive advantage. establishing investment priorities. Diversifying into new industries should be explored when a single-business company encounters dwindling opportunities in its principal business. Which of the following statements are true about a successful diversification effort?...

What are reasons that companies expand into foreign markets? to achieve lower costs to gain access to low-cost production to gain access to new customers Companies are often motivated to enter foreign markets to take advantage of new resources and capabilities. Creating a strategy for entering an international market can be more difficult than entering a domestic market because buyer preferences in foreign markets force companies to customize their products. Spurring market growth in a d...

When should a company undertake a strategic offensive? when the company has no option other than to try to lessen a strong rival's competitive advantage when the company identifies a chance to improve its market share at a competitor's expense True or False: A company's strategic offensive is usually based on brand-name recognition. False Price cutting can be an effective strategy for companies that have already achieved a cost advantage. The introduction of disruptive product innovation...

1. Which of the following statements is not true about nonverbal communication? a. It is the process of conveying a message without the use of words. b. It is a reversible process. c. It can help or hinder the clear understanding of your message. d. It involves not only what is not said, but how it is not said. e. It can include tone of voice, timing, posture, and where you stand as you communicate. b. It is a reversible process. 2. A(n) _____ is a nonverbal expression that reinforces a ...

1. Which of the following statements is not true about texting? a. It has become a common way to connect. b. It is useful for long and complicated messages. c. It is a convenient way to stay connected with others when talking on the phone would be cumbersome. d. It is useful for short exchanges. e. It is a form of written communication using a digital device. b. It is useful for long and complicated messages. 2. Which of the following tips for effective business texting is not true? a....

Which of the following identifies what you want your audience to do as a result of the communication? Outcome In the ACE process for communication, the second step is_____. composing Which of the following is done in the first step of ACE? Planning your purpose Which of the following communications will likely require persuasion? Asking your boss to switch you to a different project team Which would be the best way to persuade your boss to implement a flex-time schedule in your office? Pr...