best grades

Marketing automation technology - Streamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads through their buyer journey Lead nurturing - The process of collecting, qualifying, and interacting with people throughout the buying process Marketo's engagement hub allows you to capture what you learn about your customers from: - Email opens and clicks, Ad clicks, Web page visits, File downloads ...

Marketing automation technology - Streamlines, automates, and measures marketing tasks and workflows Marketo's nurture programs (do what) - Adjust as people interact with them to guide leads through their buyer journey Lead nurturing - The process of collecting, qualifying, and interacting with people throughout the buying process Marketo's engagement hub allows you to capture what you learn about your customers from: - Email opens and clicks, Ad clicks, Web page visits, File downloads ...

A method of testing a control sample against other versions in which a single element varies - A/B Testing A message that is returned to the sender because ti was not delivered - Bounce Any marketing program to be tracked in S or Marketo - Campaign The type of marketing activity associated with a Program - Channel A visual display of a company's performance metrics based on one or more custom reports - Dashboard A smart campaign that sends out a single email to a lead or group of leads a...

Flow: Add to List - This flow step is used to add people to lists. Flow: Append Data to a Field - you can add data such as Dan is interested in Waffle Makers with this flow step Flow: Call Webhook - Let you interact with third party services. Send/receive information by calling a this in a smart campaign flow. Flow: Change Person Partition - If you are using separate spaces, you will want to build smart campaigns to move people from one to another. Flow: Change Revenue Stage - If you're ...

How to block field updates from untrusted sources in a list import - Admin>Field Management>Search 'last'>Field Actions>Block Field Updates>Check List Import Untrusted Source>Apply What is blocking field updates important for? - -preventing people's information from being overwritten -preventing changes to standardized values -importing lists from an untrusted source Do you need admin rights to create custom fields? - yes How can incompatible field values be correcte...

Marketing Automation - Software that streamlines, automates and measures tasks and workflow so that organizations can increase operational efficiency and grow revenue faster. Engagement Hub/Database - To help capture everything we learn about customers across all channels and touch points. Automation Engine - Let's you trigger campaigns across all channels to use the information gathered to communicate with customers in the moment they are engaged with us. Analytics Engine - Leverages dat...

Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - C. To give away mor...

Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - C. To give away mor...

Marketing automation platforms do NOT have which functionality? A. Host landing pages B. Score leads C. Host your organization's website D. Segment your database - C. Host your organization's website Which is NOT a reason to gate content for middle-funnel stage buyers? A. To learn which of your visitors are most likely to make a purchase B. To collect data about your prospects C. To give away more information D. To generate better quality leads for the sales team - C. To give away mor...

Trying to run a campaign to change all state data values to empty. Which input in the flow would work? A. [[NULL]] B. NULL C. leave blank - B Sara is making Segmentations, what should she remember as true? Choose Two. A. Segmentations and Smart Lists are the same. B. Can create up to 150 segments using standard fields C. A person will qualify for the first matching segment in the order defined. D. You can sort by Segments for Person Record and Email Send in reporting - C, D Which two C...