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The focal point of all marketing activities is : customers The marketing mix is known by what other name? : the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix : product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? : place 2 | P a g e Many people equate advertising with m...

Elavil generic : amitriptyline amitriptyline brand : Elavil Pamelor generic : nortriptyline notriptyline brand : Pamelor Celexa generic : citalopram citalopram brand 2 | P a g e : Celexa Lexapro generic : escitalopram escitalopram brand : Lexapro Paxil generic : paroxetine paroxetine brand : Paxil Prozac generic : fluoxetine fluoxetine brand : Prozac Zoloft generic 3 | P a g e : sertraline sertraline brand : Zoloft Cymbalta generic : duloxetine duloxetine brand ...

Misidentifying the patient, which can lead to confusion of patients' samples and possible a wrong diagnosis and perhaps death, is considered : Negligence You are taking blood from a patient to do a glucose level, he asks if you think he might have diabetes mellitus, your best response is : Tell him that he should discuss this with his doctor, as he is better able to answer his questions. The breakdown of blood cells : hemolysis The shape of a normal red blood cell : biconcave disk ...

What is a Medical Laboratory Technician? : Monitor testing quality and consult with other members of the healthcare team Credentialing and professional organizations to know... : ASCP: American Society for Clinical Pathology ASCLS: American Society for Clinical Science NAACLS: National Accrediting Agency for Clinical Laboratory Science Individual Professional Recognition: : MLT MLS/MT/CLS Specialist Functions of the lab : It is not just for testing a patients specimen. There are hund...

hematocrit : the % of packed RBC (the ratio of the volume of red blood cells to the total volume of blood.) Medical Director/Pathologist : "the doc's doc"...responsible for lab...M.D. or PhD. (went to med school) Chief Technologist : - trained in lab technique, experienced B.S. or Master's... hires, staffs, budgets...may have business backgrounds Staff Tech/Area Supervisor : - does testing, reports to chief tech B.S. or A.S. with experience Lab tech/MLT : - brings in samples...p...

CLIA : Clinical Laboratory Improvement Amendments HIPAA (Health Insurance Portability and Accountability Act) : enacted in 1996 which requires that any results obtained for specimens from patients (including types of measurements being done) must be kept strictly confidential. CLIA 88 (Clinical Laboratory Improvement Act) : regulates laboratory testing The National Certifying Agency : grants professional certification to individuals An important responsibility for laboratories is : ...

Laboratories performing which of the following types of test need to be enrolled in a CLIA approved proficiency testing program? a. waived b. moderately complex c. highly complex d. both b & c : d. both b & c Departments of the clinical laboratory includes all excepta. clinical chemistry b. coagulation c. blood bank d. radioloy : d. radiology Which statement/s is/are true about CLIA'88? a. CLIA'88 specifies the minimum performance standards for government laboratories only 2 ...

List three procedures done in a routine urinalysis. : Collection, preservation, and visual exam. List three tests found on a urine dipstick. : pH, protein, ketones, glucose, bilirubin, and nitrate. List three things items that could be seen in microscopic urine. : Cells (RBC, WBC, epithelial), mucus, bacteria, crystals. List the three main constituents in urine : Urea, water, and creatine. Identify two important historical events in medical laboratory science : 1922- beginning of profes...

What is a medical laboratory professional? : Assist physicians in patient diagnosis and treatment, disease monitoring and prevention. Performs laboratory testing on blood, urine, stool, spinal fluid, and other body fluids, they provide 70-80% of the objective data used to make clinical decisions. What other names do they have? : Phlebotomist, medical laboratory technician (MLT), or clinical laboratory technician, medical laboratory scientist, clinical laboratory scientist, medical tec...

notion : kavram, fikir, görüş - He has some pretty strange notions. ▪ I only have a (slight) notion of the poem's meaning. ▪ She had a vague notion about what happened. at stake : risk altında, tehlikede, şansa bağlı - there is more at stake than ever in doing well at school, - in a position to be lost or gained ▪ Millions of dollars are at stake in the battle over his inheritance. ▪ Thousands of jobs are at stake. ▪ Many lives are at stake. ▪ My reputation is at st...