Wilcox exam 2 2025 - Study guides, Class notes & Summaries
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ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 17 pages • 2024
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ADV 318J Exam 2 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
American Advertising Federation (AAF) - Answer -maintains the 
"Advertising Code of American Business" 
Advertising Code of American Business - Answer --truth 
-responsibility 
-taste and decency 
American Association of Advertising - Answer --maintains a "Standard of 
Practices" 
-the "4 A's" 
The National Advertising Division (NAD) [of Better Business Bureaus] - 
Answer --investigates di...
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ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 12 pages • 2024
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ADV 318J: Exam 2 (Wilcox) Test | 
Questions and Correct Answers | 
latest Update 2024/2025 | Graded 
A+ 
account planner - Answer -in an advertising agency, the professional 
who synthesizes all relevant consumer research and uses it to help the 
team design a coherent advertising strategy for a client's brand or 
product 
account services - Answer -a team of agency managers that identifies 
the benefits a client's brand offers, its target audiences, and the best 
competitive positioning, and ...
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 9 pages • 2024
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ADV 318J Exam 2 – Wilcox | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Account Planner - Answer -Synthesizes all relevant consumer research 
and uses it to design a coherent advertising strategy 
Advertising Agency - Answer -An organization of professionals who 
provide creative and business services to clients in preparing, planning, 
and placing advertisements 
Full Service Agency - Answer -Includes an array of advertising 
professionals to meet all the promotio...
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Wilcox Exam 3 – Lectures| Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 19 pages • 2024
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Wilcox Exam 3 – Lectures| Questions 
and Verified Solutions | Latest 
Update 2024/2025 | Graded A+ 
segmentation process today - Answer -1) define the promotion uses for 
segmentation 
2) use geographic, demographic, and psychographic variables to create 
segments 
3) predict response of market segments to products / media through 
behavioral segmentation 
4) rank segments and addressing adv/pr only to segments with the 
greatest profit potential 
psychographic segmentation - Answer -purpose i...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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Final Exam Wilcox | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 22 pages • 2024
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Final Exam Wilcox | Questions and 
Correct Solutions | latest Update 
2024/2025 | Graded A+ 
How many bones are in the foot? - Answer -26 
The largest sesamoid bone in the body is the _______________. - 
Answer -Patella 
The largest and strongest bone of the foot is the ________________. - 
Answer -Calcaneus (Os Calcis) 
The cuboid articulates with: - Answer -Calcaneus 
Lateral cuneiform 
Fourth and fifth metatarsals 
The ankle joint is formed by which three bones? - Answer -1. Tibia 
2. Fibula ...
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ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
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ADV 318J Wilcox exam #2 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
The Campbells' soup and Volvo ads are used in class illustrated a 
violation of the FTC policy and were ruled unfair advertising. - Answer - 
false 
What was the most important aspect that Sarah Settele from Southwest 
Airlines felt that you should consider when searching for a job or 
internship? - Answer -company culture 
What was the book used as a guideline for words, terms and writing 
rules...
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EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
- Available in package deal
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EXAM 2- 318J Wilcox | Questions 
and Correct Solutions | Latest 
Update 2024/2025 | Graded A+ 
1. agency review process 
2. competitive rivarly 
3. American Advertising Federation 
4. Ammerican Association of ADV 
5. Better Business Bureaus 
6. Regulation by media - Answer -self regulation 
Legal department that reviews ads to make sure they follow the law 
Internal approval cycle to make sure that what an ad agency says about 
firm's product is informed and accurate - Answer -Agency review 
pr...
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wilcox exam 2 | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 6 pages • 2024
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wilcox exam 2 | Questions and 
Correct Answers | Latest Update 
2024/2025 | Graded A+ 
Behavioral segmentation includes all of the following except: - Answer - 
b) geographic location 
In the process of audience segmentation, an advertisers' best prospects 
are identified based on three elements. Which of the following is 
correct - Answer -a) identifiable needs, problems or values, accessibility 
through media, profit potential 
We discussed three components in terms of creative strategy execu...
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