Wilcox exam 2 2024 - Study guides, Class notes & Summaries

EXAM 2- 318J Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ 1. agency review process 2. competitive rivarly 3. American Advertising Federation 4. Ammerican Association of ADV 5. Better Business Bureaus 6. Regulation by media - Answer -self regulation Legal department that reviews ads to make sure they follow the law Internal approval cycle to make sure that what an ad agency says about firm's product is informed and accurate - Answer -Agency review pr...

ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ American Advertising Federation (AAF) - Answer -maintains the "Advertising Code of American Business" Advertising Code of American Business - Answer --truth -responsibility -taste and decency American Association of Advertising - Answer --maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] - Answer --investigates di...

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and ...

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Account Planner - Answer -Synthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency - Answer -An organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency - Answer -Includes an array of advertising professionals to meet all the promotio...

Wilcox Exam 3 – Lectures| Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+ segmentation process today - Answer -1) define the promotion uses for segmentation 2) use geographic, demographic, and psychographic variables to create segments 3) predict response of market segments to products / media through behavioral segmentation 4) rank segments and addressing adv/pr only to segments with the greatest profit potential psychographic segmentation - Answer -purpose i...

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrate...

Final Exam Wilcox | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ How many bones are in the foot? - Answer -26 The largest sesamoid bone in the body is the _______________. - Answer -Patella The largest and strongest bone of the foot is the ________________. - Answer -Calcaneus (Os Calcis) The cuboid articulates with: - Answer -Calcaneus Lateral cuneiform Fourth and fifth metatarsals The ankle joint is formed by which three bones? - Answer -1. Tibia 2. Fibula ...

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising...

ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. - Answer - false What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? - Answer -company culture What was the book used as a guideline for words, terms and writing rules...