Wgu d37 Study guides, Class notes & Summaries
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update 2024 | Verified
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Questions with 100% Correct Answers | Latest Update 2024 | Verified
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WGU D373 PA - Applies Strategic Marketing Tools and Methodologies | Latest 2023/24 | Updated & Verified | Guaranteed Success
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What is a new company entering an established industry with groundbreaking ideas or products known 
as? - Disruption 
What is a key factor for product success when a company releases a product that creates a new product 
category? - Consumer education 
What is the riskiest growth strategy for a company according to the Ansoff Matrix? - Diversification 
Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for 
a new market? - Product diversification 
Wha...
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WGU D374 Task 3 Presentation
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WGU Digital Marketing Science - D378 Exam Guide Questions and Answers 2024
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Steps in Consideration (Buyers Journey) - Search, Email, Social Media Ads, Paid Content, Blogs, Video 
 
Steps in Purchase (Buyers Journey) - App Purchase, Store Purchase, Online Purchase 
 
Steps in Advocacy (Buyers Journey) - Forums, Social Media Mentions, Surveys, Reviews, Testimonials 
 
Steps in Loyalty (Buyers Journey) - Customer Support, Rewards Program, Newsletter/Blog Subsciber 
 
Steps in Awareness(Buyers Journey) - PR, Outdoor Ads, Print Ads, Online Ads, Radio/TV, Word of Mouth 
 
Mar...
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(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A
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(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A
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(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A
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(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & A(WGU D377) MKTG 6000 Digital Marketing Foundations Objective Assessment Guide Q & Av
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
- Exam (elaborations) • 26 pages • 2024
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WGU D373 Objective Assessment V2 (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: A customer who equates price with quality purchases the most expensive cell phone available. 
Which type of benefit is described in this scenario? 
 
 
Answer: 
Cost 
 
 
 
Q: What is the purpose of estimating customer lifetime value (CLV)? 
 
 
Answer: 
To determine how much should be spent on acquiring new customers 
 
 
 
Q: True or False: 
Cust...
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A
- Exam (elaborations) • 41 pages • 2024
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WGU D373 Final Exam Review (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Grade A 
 
Q: Marketing Mix (4 P's of marketing) 
 
 
Answer: 
 Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. 
 
 
 
Q: Expanded Marketing Mix (7 P's of marketing) 
 
 
Answer: 
 Product, price, place (distribution), promotion, people, physical evidence, process 
 
 
 
Q: What is a va...
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WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A
- Exam (elaborations) • 31 pages • 2024
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WGU D373 Objective Assessment (Latest 2024/ 2025 Update) Marketing in the Digital Era Exam Prep | Questions and Verified Answers|100% Correct| Grade A 
 
Q: Who is responsible for ROI? (return on investments) 
 
 
Answer: 
Chief marketing officer 
 
 
 
Q: What is the traditional marketing mix? 
 
 
Answer: 
Product, price, place, promotion 
 
 
 
Q: What is the expanded marketing mix? 
 
 
Answer: 
Product, price, place, promotion people,process, physical evidence 
 
 
 
Q: Strategy 
 
 
Answer...
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WGU D373 Final Exam (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Graded A
- Exam (elaborations) • 16 pages • 2024
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WGU D373 Final Exam (Latest 2024/ 2025 Update) Marketing in the Digital Era | Questions and Verified Answers|100% Correct| Graded A 
 
Q: Which description accurately represents a subscribed audience? 
 
 
Answer: 
 Someone who gives permission to receive marketing information from a company 
 
 
 
Q: Which results-based measurement category is often identified as a key performance indicator (KPI)? 
 
 
Answer: 
 Conversions 
 
 
 
Q: true or false: Conversational marketing leverages chatbots to...
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