Wgu d077 stuvia Study guides, Class notes & Summaries

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Quality control inspections Product delivery schedule Competitive elements Consumer feedback - Answer Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Sales Promotion Production Product - Answer Product Which controllable element is included in the m...

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable product for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - Answer Nondisclosure What is the...

A/B testing - Answer A marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - Answer Style of handling conflict focused on empathy over self-interest Adaptive selling - Answer Using social styles to customize a sales approach to the specific customer Administered vertical marketing system - Answer Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence Advertising -...

The role of marketing in a firm's business strategy. - ANSWERSThe role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process - ANSWERSProspecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: - ANSWERSLow sales, Little or no profit, Often little to no competit...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? - Answer Consumer Feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? - Answer Product Which controllable element is included in the marketing mix? - Answer Product A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of element...

The role of marketing in a firm's business strategy. - Answer The role of the company's marketing department is to ensure that the company and its products provide value to the customers it wants to attract. Name the 6 steps in the sales process - Answer Prospecting and Qualifying Approaching customers Presenting and demonstrating the product Handling objections Closing Following up Product Life Cycle Introductory: - Answer Low sales, Little or no profit, Often little to no competit...

Price - Answer A realtor representing luxury condominiums offers pre-construction discounts to clients. Which part of the marketing mix does this approach represent? Price Fixing - Answer A small town has two coffee shops. The shop owners agree to raise their prices for espresso drinks from $3 to $6 per cup because they are the only two shops in the market. Which illegal pricing tactic is being used? Customer Privacy - Answer A fitness application allows users to opt-out of its fitne...

A/B testing - ANSWERSA marketing experiment where two variants of a campaign are tested to see which one is most effective Accommodation - ANSWERSStyle of handling conflict focused on empathy over self-interest Adaptive selling - ANSWERSUsing social styles to customize a sales approach to the specific customer administered vertical marketing system - ANSWERSCooperation between levels of a distribution channel where one member sets the terms due to its size and influence advertising -...

Integrated Marketing Communications - ANSWERScoordinating the promotion mix elements and synchronizing promotion as a unified effort Marketing - ANSWERSThe Activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for consumers. Also a business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the cu...

Integrated Marketing Communications - ANSWERScoordinating the promotion mix elements and synchronizing promotion as a unified effort Marketing - ANSWERSThe Activity, set of institutions, and process for creating, communicating, delivering and exchanging offerings that have value for consumers. Also a business function that identifies, satisfies, and retains customers through a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for the cu...