User generated conte - Study guides, Class notes & Summaries

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Summary  Marketing Communication part D (77643SP06Y)
  • Summary Marketing Communication part D (77643SP06Y)

  • Summary • 32 pages • 2022
  • Covers all micro lectures for part D + guest lecture Joanna Strycharz. Course started in February 2022.
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Integrated Marketing Communication Mix - Spring 2024
  • Integrated Marketing Communication Mix - Spring 2024

  • Presentation • 22 pages • 2024
  • An overview of various integrated marketing communication mix, including advertising, public relations, sales promotion, personal selling, direct marketing, trade show marketing, digital marketing, user-generated content, content marketing, influencer marketing, visual merchandising, and guerilla marketing.
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