Txst pr villagran test 3 - Study guides, Class notes & Summaries
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TXST PR Villagran exam with 100% correct solutions 2024
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Advertising- correct answers -primary format for Paid Media 
-Public relations advertising emerged as a combination of advertising and editorial 
-Advertising costs money while publicity costs time and effort (roughly 10% of equivalent advertising expenditures) 
-Advertising guarantees content, size, location, reach and frequency while publicity does not 
-Publicity appears as news so it carries a third-party endorsement while advertising viewed as sponsoring the organization's self-serving vi...
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