Thm marketing exam 1 Study guides, Class notes & Summaries
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THM Marketing Exam #1 2023 with 100% correct answers
- Exam (elaborations) • 7 pages • 2023
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What is marketing? 
the integration of elements to determine the NATURE OF CONSUMER DEMAND then to DEVELOP, PROMOTE, & DELIVER products/services to satisfy demand 
 
 
 
What is the twofold purpose of marketing? 
to create and keep a customer 
 
 
 
How does the twofold purpose work? 
by using promotions or discounts 
 
 
 
How do we solve customer problems? 
we think of goods and services as solutions 
 
 
 
What does the trade-off model represent? 
the monetary exchange to get a solution: with...
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