Stco 23123 pr exam Study guides, Class notes & Summaries
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STCO 23123 PR EXAM 2 2023/2024
- Exam (elaborations) • 18 pages • 2023
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Yandy is the public relations manager for an athletic apparel company. An activist group plans to protest the company's low employee wages at a series of sporting events that the company sponsors. Rather than compromise with the activists, Yandy prepares to support the organization's apparel and sponsorship agreements. Which of the following options best describes Yandy's approach? A) Reputation management B) Fair use C) Right of publicity D) Pure advocacy - Answer- Pure advocacy Whi...
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