Sasm 3010 final - Study guides, Class notes & Summaries

SASM 3010 Final Exam Questions & Answers 2024 Promotions - ANSWER--Activities designed to stimulate interest in, awareness of, and purchase of a product - Conveys information about the place, price, and product Purpose of sport promotions - ANSWER-- Inform prospective and existing consumers - Persuade them to try or buy the product/service - Inform of benefits Target market considerations - ANSWER-- Promotional planning should be geared towards these groups Promotional Forms of ...