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Rtl 4320 - Study guides, Class notes & Summaries

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RTL 4320 Final Exam with Complete Solutions

  • RTL 4320 Final Exam with Complete Solutions

  • Exam (elaborations) • 6 pages • 2023
  • Category Tactics goal - ANSWER-Choose a specific ACTION to achieve a specific STRATEGY based upon the role the category plays To determine tactics, retailers must review... - ANSWER-•Destination •Routine •Occasional/Seasonal •Convenience What are the 5 tactic areas? - ANSWER-•Assortment •Pricing •Promotion •Merchandising •Micro-marketing In the assortment tactic, the Category Management Team decides to... - ANSWER-•Maintain the Assortment •Eliminate Pr...
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