Or ideas offe - Study guides, Class notes & Summaries

1. The focal point of all marketing activities is: customers 2. The marketing mix is known by what other name?: the four Ps 3. Goods, services, or ideas offered in the exchange with customers are dealt with under the category of the marketing mix: product 4. Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable?: place 5. Many people equate advertising with marketing. While a...