Mngt 4800 miles zachary - Study guides, Class notes & Summaries

Business Strategy correct answers concerns the question of "how to compete" in a single product market Differentiation or Cost-Leader correct answers Firms pursue competitive advantages through either a _______________________ or __________________________ generic strategy •Offering new products and/or services •Competing in different geographic regions correct answers As firms grow, they may look for opportunities to expand to new markets such as... Corporate Strategy correct answe...

Business Level Strategy correct answers goal-directed actions managers take in their quest for competitive advantage in a single product market Business Level Strategies may involve 2 things: correct answers 1. a single product 2. group of similar products A business level strategy broadly concerns what question? correct answers "How should a firm compete?" - Who will we serve? (customer segments) - What customer wants/needs will we satisfy? - Why do we want to satisfy them? - How wil...