Mktg3340 final 2023 Study guides, Class notes & Summaries

1. The role of marketing: CORRECT ANSWER; to generate profitable revenue 2. When a marketer can describe something, it is called a: CORRECT ANSWER; Production concept 3. product concept: the idea that customers will favor products that offer the most quality, performance, and features 4. After buying an item, we experience: CORRECT ANSWER; post purchase cognitive dissonance 5. Ways to engage consumers, directly or indirectly: CORRECT ANSWER; direct marketing, indirect marketing 6. benefit...