Mktg exam 2 - Study guides, Class notes & Summaries
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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MKTG Exam 2 Questions and Answers Already Passed
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MKTG Exam 2 Questions and Answers Already Passed what are the two functions of a brand identify and differentiate 
waht are the two parts that make up a brand brand name and brand mark 
seeing a brand can cause consumers to automatically think of the attributes of the firm true 
a brand is confined to the physical name or logo associated with the firm false 
the real value of a brand lies in what the consumer thinks about the firm when the brand is seen 
the primary value of a brand for consumer...
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MKTG Exam 2 Questions and Answers 100% Pass 2024
- Exam (elaborations) • 138 pages • 2024
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MKTG Exam 2 Questions and Answers 
100% Pass 2024 
_____ are goods and services purchased for use either directly or indirectly in the 
production of other goods and services for resale. 
a. Impulse goods 
b. Shopping goods 
c. Business products 
d. Unsought products - Answer- Business products 
Goods and services purchased by the ultimate consumer for personal use are called 
_____ products. 
a. business 
b. primary 
c. consumer 
d. secondary - Answer- consumer 
The determination of whether pen...
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MKTG Exam 2 Questions and Answers 100% Pass 2024
- Exam (elaborations) • 138 pages • 2024
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MKTG Exam 2 Questions and Answers 
100% Pass 2024 
_____ are goods and services purchased for use either directly or indirectly in the 
production of other goods and services for resale. 
a. Impulse goods 
b. Shopping goods 
c. Business products 
d. Unsought products - Answer- Business products 
Goods and services purchased by the ultimate consumer for personal use are called 
_____ products. 
a. business 
b. primary 
c. consumer 
d. secondary - Answer- consumer 
The determination of whether pen...
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MKTG exam 2 questions & answers 2023/2024
- Exam (elaborations) • 28 pages • 2023
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MKTG exam 2 questions & answers 2023/2024 
 
 
what are the two functions of a brand - ANSWER-identify and differentiate 
 
waht are the two parts that make up a brand - ANSWER-brand name and brand mark 
 
seeing a brand can cause consumers to automatically think of the attributes of the firm - ANSWER-true 
 
a brand is confined to the physical name or logo associated with the firm - ANSWER-false 
 
the real value of a brand lies in - ANSWER-what the consumer thinks about the firm when the brand...
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MKTG 201 (A+ GRADED)
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MKTG 201 Exam 2 Study Guide (A+ Guaranteed)
MKTG 201 MIDTERM 2 BYU (100% VERIFIED ANSWERS)
MKTG 201 Final (100% Verified Answers)
MKTG 201 Final Exam (100% Error-free Answers)
MKTG 201 Final (A+ Graded)
MKTG 201 FINAL (A+ GRADED)

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MKTG Exam 2 Questions and Answers 100% Pass 2024
- Exam (elaborations) • 138 pages • 2024
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- $14.49
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MKTG Exam 2 Questions and Answers 
100% Pass 2024 
_____ are goods and services purchased for use either directly or indirectly in the 
production of other goods and services for resale. 
a. Impulse goods 
b. Shopping goods 
c. Business products 
d. Unsought products - Answer- Business products 
Goods and services purchased by the ultimate consumer for personal use are called 
_____ products. 
a. business 
b. primary 
c. consumer 
d. secondary - Answer- consumer 
The determination of whether pen...
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MKTG 4500 HubSpot Content Marketing Exam 2024/2025
- Exam (elaborations) • 8 pages • 2024
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MKTG 4500 HubSpot Content Marketing Exam 2024/2025...
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Mktg Exam 2 Questions & Answers 2023/2024
- Exam (elaborations) • 9 pages • 2023
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Mktg Exam 2 Questions & Answers 2023/2024 
 
 
This is dividing the total market into smaller segments - ANSWER-Segmentation 
 
This is selecting a certain segment to enter - ANSWER-Targeting 
 
Nations, regions, states, cities, neighborhoods, and climate are segments of what consumer market - ANSWER-Geographic 
 
Age, life cycle, gender, income, occupation, education, religion, ethnicity, organization are segments of what consumer market - ANSWER-Demographic 
 
Social class, lifestyle, personal...
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Hubspot Inbound MKTG Exam 2024
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Hubspot Inbound MKTG Exam 2024...
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MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100%
- Exam (elaborations) • 14 pages • 2023
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MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100% MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100% MKTG EXAM 3340 EXAM 2 (5, 6, 7, 15) WITH COMPLETE SOLUTIONS 100%
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