Mktg 445 final exam - Study guides, Class notes & Summaries

1. How do companies collect data on customers for their CRM database? correct answers -Statistical models to target customers needs -Design offerings (marketing mix) to influence behavior 2. What type of data do they collect? correct answers Conversion Rates (from inquires/lookers to buyers) Churn Rates Same customer sales rates Share of wallet (customers share of product/service category) Share of heart (customer's emotional bond with the company/bond) Transaction information--price p...

Chapter 9 Chapter 9 ________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation. A. Foreign direct investment (FDI) B. Contract manufacturing C. Equity stake D. Joint venture E. Licensing E. Licensing One of the key advantages to licensing as a market-entry strategy is ____________________. A. the speed of diffusion of the new product or techno...