Mktg 3690 final - Study guides, Class notes & Summaries

MKTG 3690 Final Exam Questions & Answers 2023/2024 Which of the following are the four Ps of the marketing mix? - ANSWER-Product, Price, Place, Promotion Digital Marketing Analytics focuses on: - ANSWER-All three activities. Measurement, Analysis, and Communication of digital marketing data Broadly, digital marketing analytics receive data from: - ANSWER-All three. Consumers, Companies, and Governments. A data scientist is responsible for data management, data connection, business an...