Mktg 3310 ch 3 practi - Study guides, Class notes & Summaries

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above - CORRECT ANSWER Answer: A Diff: 1 Page Ref: 66 Skill: Concept 2) You ...