Mktg 3310 - Study guides, Class notes & Summaries

According to the elements of value pyramid, a problem with _____ will undermine other benefits. correct answers Quality According to the elements of value pyramid, the minimum number of benefits a product needs to score well on to have a strongly loyal customers is? correct answers 4 ______ can be considered a bundle of benefits. correct answers Products If we were to compare the satisfaction of services to the satisfaction of goods in the ASCI, wed would likely see that average satisfa...

Product Life Cycle correct answers -stages a product goes through in the marketplace -Introduction -Growth -Maturity -Decline -"A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." Channel Choice & Management correct answers -Factors affecting channel choice: 1.Environment - lifestyle changes, technolog...

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS

A famous fantasy writer has published a new novel. Bookstores expect that at least some customers will want the book, but whether it will become a best-seller is less certain. The bookstores' primary inventory management challenge is deciding correct answers how many books will satisfy customer demand without a high cost of inventory When ________Blank power is evident, the channel member exerting the power offers some type of compensation to gain power over another member. correct answers r...

What are the eras of different orientation in the history of American business? correct answers Product Sales Marketing Relationship Product Orientation correct answers focused on making the product Sales Orientation correct answers focused on moving the product Marketing Orientation correct answers Focused on market Relationship Orientation correct answers Focused on relationship Are all companies now in the marketing era? correct answers No, Relationship What are the two c...

C correct answers 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation C correct answers 2) What are the four steps, in order, to designing a customer-driven marketing strategy? A) market segmentation, differentiation, positioning, and targeting B) positioning, market segmentation, mass marketing, and targeting C) market se...

engaging customers and managing profitable customer relationships correct answers marketing the process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return correct answers marketing the *performance of activities* that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or ...

MKTG 3310 // CH 3 Practice Test BRAND NEW!! [QUESTIONS AND CORRECT ANSWERS) VERIFIED ANSWERS 1) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers? A) the marketing environment B) strategic planning C) target markets D) the marketing mix E) none of the above - CORRECT ANSWER Answer: A Diff: 1 Page Ref: 66 Skill: Concept 2) You ...

________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Consumer buying behavior E) Understanding the difference between primary and secondary data correct answers consumer buying behavior The consumer market is made up of which of the following? A) individuals who acquire goods or services for personal consumption B) households that purchase goods or services for personal consumpt...

Marketing segments correct answers - The relatively homogenous group of prospective buyers that result from the market segmentation process - All marketing is about segmentation But what does the percentages say about the prevalence of segmentation? correct answers - Very prevalent to the companies using it The purpose of segmentation correct answers The purpose would be to target specific markets, in order to sell products to them; can increase sales and profitability What is the lo...