Mktg 3104 - Study guides, Class notes & Summaries
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MKTG 3104 EXAM #3 Qs&As 2024
- Exam (elaborations) • 26 pages • 2024
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MKTG 3104 EXAM #3 Qs&As 2024 
Marketing Channel - ANS-Individuals and firms involved in the process of making a product or service 
available for use or consumption by consumers or industrial users 
Middleman - ANS-Any intermediary between the manufacturer and end-user markets 
Agent or Broker - ANS-Any intermediary with legal authority to act on behalf of the manufacturer 
Wholesaler - ANS-Any intermediary who sells to other intermediaries, usually to retailers; term usually 
applies to consu...
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MKTG 3104 Exam 2 questions with correct answers 2024
- Exam (elaborations) • 3 pages • 2024
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MKTG 3104 Exam 2Dynamics of World Trade - correct answer Global Perspective: value of world trade has doubled; products and commodities- 80% of world trade; services- 20%; trade feedback effect; countertrade 
 
US Perspective: GDP; Balance of Trade 
 
Protectionism Hinders World Trade - correct answer hinders when countries raise prices and limit supply through tariff and quota policies 
 
protectionism-> tariffs/quotas-> increase prices/limit supply-> decrease world trade 
 
Marketing ...
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MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS, MKTG 3104 EXAM #3 Qs&As 2024 & Marketing Exam 1 (Chapters 1-4) Review Q&A
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MKTG 3213- EXAM 2 – QUESTIONS AND ANSWERS
1. What are the two functions of a brand? - ANS-identify and differentiate
2. What are the two parts that make up a brand? - ANS-Brand Name and Brand Mark
3. Seeing a brand can cause consumers to automatically think of the attributes of the firm. - ANSTrue
4. A "brand" is confined to the physical name or l
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MKTG 3104 QUESTIONS AND ANSWERS 2023 LATEST UPDATE A GRADE EXAM
- Exam (elaborations) • 8 pages • 2023
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MKTG 3104 QUESTIONS AND ANSWERS 2023 LATEST UPDATE A GRADE EXAM 
 
 
Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps' feedback will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center? ...
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