Mkt exam 3 qa - Study guides, Class notes & Summaries
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MKT Exam 3 Q&A
- Other • 11 pages • 2023
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- $12.49
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Price - Answer- the overall sacrifice a consumer is willing to make to acquire a specific product or service 
 
Ex: Time, money, driving, opportunity costs, etc. 
 
Characteristics of the Price "P" - Answer- - Most flexible: easy to change 
- Most difficult to get right 
- Most important in consumer decision making process 
- Most controversial P 
 
What affects Price? - Answer- - Manufacturing Costs 
- Income of Target Market 
- Product Life Cycle 
 
What does the price of a good depend on (5...
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