Mkt 475 chapter 10 quiz 6 - Study guides, Class notes & Summaries
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MKT 475 Mkt 475 chapter 10 Quiz 6 question and answer grade A+.
- Exam (elaborations) • 5 pages • 2023
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Question 1 
3 out of 3 points 
Which of the following is the final step in selecting the distribution 
strategy? 
Selected 
Answer: Selecting the channel 
configuration 
Correct 
Answer: Selecting the channel 
configuration 
 Question 2 
3 out of 3 points 
Often customers shop for information in one channel, then defect from 
that channel to make the purchase in another medium. This process is 
referred to as _____. 
Selected 
Answer: channel 
surfing 
Correct 
Answer: channel 
surfing 
 Q...
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