Mkt 450 - Study guides, Class notes & Summaries

MKT 450 Garver Exam 2 | Questions and Correct Solutions 2024 What information does conjoint analysis deliver? (2) - Answer - Importance of attributes and preferences of levels in *means* T/F: To develop a marketing strategy you have to know what is important to customers (driving their behavior) - Answer - *True* Most attribute importance research methods have - Answer - severe limitations 7 sins of Bad Graphs - Answer - 1. Data Overload 2. Font Size - *Don't go below size 24* 3. Bad C...

MKT 450 Garver Exam 2

MKT 450 Exam 2 Review | Questions and Correct Solutions Latest Update what type of CX Survey samples our customers? - Answer - relationship survey transaction survey what type of CX survey samples the overall marketplace? - Answer - competitive benchmark survey what type of CX survey is strategic in nature? - Answer - competitive benchmark survey relationship benchmark what type of CX survey is tactical in nature? - Answer - transaction survey what type of CX survey is typical administer...

MKT 450 Exam 1 fully solved graded A+ 2023 passedDuring the __________ phase of the purchase process, the customer identifies that something is lacking. a. purchase b. pre-purchase c. post purchase d. final B. pre purchase During the purchase phase for new skis, Larry creates a __________ based on his skiing ability and price. a. mindset b. purchase set c. consideration set d. requirement set c. consideration set Which phase of the purchase process generates word of mouth...

MKT 450 Exam 2 Review

Product Influences attributes of a company's products including brand name, quality, newness, and complexity (can affect consumer behavior) Physical appearance and labeling information also play a part in this influence to differentiate a brand Price Influences Extremely influential on whether customers will purchase an item at all and if so which competitive offering is chosen Different strategies are utilized for this influence based on the retailer and the kind of product/service being so...

Consumer Behavior consists of 6 factors, including: 1. Personal 2. Situational 3. Marketing 4. External 5. Social 6. Psychological Personal factors of Consumer behavior: -Demographics: age, gender, marital status, income -Perceptions: selecting, interpreting, organizing info -Psychographics: Activities, Interests, Opinions Situational factors of Consumer behavior: -The Physical features (Atmosphere, Merchandising, Mood, Ambiance) -Task at hand (ie: wedding gifts) Marketing factors of consumer...

d. Create purchase loyalty among users who have used the brand. Which of the following is NOT one of the advantages of using P-O-P advertising? a. Stimulate trial usage by users of competitive brands. b. Stimulate increased or varied usage of the brand. c. Draw consumers' attention to a brand in the retail setting. d. Create purchase loyalty among users who have used the brand. d. cinema What type of out-of-home advertising is considered by consumers to be somewhat annoying, but r...

What is Sell-Through?The percentage of a product's purchase quantity that are sold at full price. Value is what you ___ for what you ____.Value is what you get for what you pay. What is the value equation?*Value = (Product Quality * Customer Experience) / Price What are the factors of product quality?- Materials - Construction - Design - Uniqueness - Performance What is the Brand Equity Premium formula?Actual Price = "Value Price" + Brand Equity Premium What are the factors of Brand Equi...

MKT 450 Garver Exam 2