Mkt 410 final exam - Study guides, Class notes & Summaries

The degree to which a company can capture profits from its innovation - Basically, how quickly and easily competitors can imitate it - Answer-Appropriability Which general factors make it difficult to copy a company's innovation anyway? - Answer-- Rare knowledge underlines the technology - The company has unique experiences - The company has great pool of talent Many Innovations are relatively easy to copy.... So, most countries offer legal protection for intellectual property: - Answer...